PropARTy, Winter Salon
A group exhibition showcasing London’s’ most significant, emerging artistic talents.

Thursday 18th of December 2014 6.30-9pm (by appointment only until Sunday 21st December)
8 Pembridge Place, London W2 4XB

‘PropARTy’ is a group exhibition showcasing prevalent young contemporary artists in London in the atypical exhibition space of a disused Notting Hill mansion ahead of its demolition in early 2015.

The exhibition space at 8 Pembridge Place plays a vibrant role in showcasing the artists’ works in ways that would not be possible in the traditional white cube. Every room over the three floor period mansion, where previously having housed an array of British Modern Art, will present art forms spanning photography, painting, sculpture, video and works on paper from a number of young artists including Danny Fox, David King Reuben, Christabel Macgreevy, Tahnee Lonsdale and Laurence Owen.

PropARTy have also teamed up with Kids Of Dada, an online curative contemporary art gallery which will be putting a collection of pieces together in the same space.

Curators Lucy Wright and Sam Palmer were compelled to make use of property ahead of its demolition, owing to the uniqueness of the building and therefor the space. The idea is simply to showcase art in a relaxed environment, enabling visitors to think and feel more confidently outside of the box when viewing artwork; in the same vein, artists are able to exhibit their work as if they are already part of a grand mansions collection. Both elements are aimed at encouraging new, young buyers to purchase art after seeing it outside of the traditional and often intimating gallery or auction house.

‘Our aim is that everyone who attends PropArty leaves wanting to have a piece art in their own homes. Art doesn’t need to be confined to a gallery space, it can slot perfectly into the home, and this exhibition will provide a space where people can see this and hopefully compel (them) into investing in new art and artists’ curator Lucy Wright says.