WCPF operates a unique Fair structure with 50% hired booths to specialist galleries, 50% curated exhibition of individual artists selected through an international open call a panel of industry experts. These artists hang alongside many well-known names in contemporary art, as well as large-scale installation pieces, immersive works and artist projects. The nature of the Fair is to dispel preconceptions of print and demonstrate the technical breadth and versatility of printmaking by creating new approaches to the display and understanding of original contemporary print. The high calibre of exhibited works, and the on hand advice, means WCPF is the ideal place for aspirational and established collectors. You can’t buy bad.